Answer Wiki
Some pretty extensive answers here, but in a nutshell:
- It's simple.
- It WORKS, except in China.
- It's cheap (free).
- It's universal (PC, Mac, Linux, mobile).
- Effectively combines fun and function (love sharing with others).
- The social networking angle works well.
- A business case can also be made for this - we're using it in our work with field techs.
- It's scalable - after people see the benefits, paying for additional storage or history has more value.
- Great for critical files (like photos, docs, etc.)
- Catchy name and graphic (branding/marketing)
- The network effect (compare it with its competitors using Google trends)
- It has a very good API for developers.
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